The origin of the name is shrouded in myth and rumour. Some believe it is derived for a hunting cry whilst a school of belief say’s it comes from slang deriving from South Holborn. Whatever the truth the name today is a byword for a vibrant, cool and effortless way of life.
Soho remains the definition of a grown up, hedonistic playground. It’s legacy is scandal, temptation and good old fashioned abandon. It has evolved. All that was ever exciting and enticing still glows softly. Now it is paired with some of the world’s greatest restaurants, bars, shops, galleries and theatres. The beauty of a place like soho is the endless discovery. Explore the streets and alleys. Once you experience soho as an insider everywhere else begins to look a bit sedate. The idea is that london is a collection of connected villages. Following that theory, soho is surely the most fascinating, carefree, occasionally disgraceful yet charming of them all. Indeed, think of it more as a very unique private members club. Like any great club, it is a treat to visit as a guest. The real privilege is to belong.